Sarah Keady

I’m a London-based Interiors Stylist, Creative Director and Writer and former Lifestyle Editor at Red Magazine and Redonline for seven years and in the industry for over a decade. I create evocative images that have a strong narrative, whether it’s across an entire section of a magazine, a tear-out feature, curated photoshoots or a single page-every image should be as beautiful and impactful as the next.


Before Red, I worked at You Magazine, The Mail on Sunday for five years and previously to this I worked on stories for The Telegraph Magazine, US GQ and across a number of advertorials and events.

I am completely hands on with projects; creating moodboards, finding locations, sourcing products and art directing, in addition to hiring set builders, photographers, couriers or when needed, commissioning out stories.


I am constantly looking to the future, working ahead of time and out of season. Whether it’s creating a Magical Winter Wonderland in a scorching heatwave (or vice versa) and sourcing the most photogenic food and flowers to discovering the latest crafty idea and finding the up-and coming trends and designers.

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